How to utilize email marketing to your advantage

Tournaments especially a ball game is a big thing for most people not only for the players, because every season brings with it a new hope for every team to be on top. Although the strong usually dominates, there are instances that underdogs emerged as champions with the use of the right techniques. The same idea applies to email marketing. No matter the size of your brand or subscriber base, a successful campaign is run by the same principles. Here […]

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The Treasure called Search Engine Marketing

In the previous years, growth of customer base often requires significant amount of time and money. But at the dawn of the digital age, purchases are mostly done online. Google search results can help funnel large quantity of interested prospects to small operations minus the huge amount money and time. This has grown Google’s processes to over 3.5 billion searches per day, making it the most popular search engine online. Google currently has 68 percent market share, allowing people to […]

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Simplicity makes online advertising effective

A new research suggests simplicity beats cleverness when it comes to an effective online ad. With only a millisecond to capture viewers’ attention, an ad must be basic and straightforward. A clever and visually complex ad has lesser impact on viewers. Ads exposed for a fairly long time will give the viewer enough time to comprehend and understand it. But online advertising is often just about 100 milliseconds to 5 seconds long; thus the need to keep it brief but […]

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