It was by sheer accident that I googled my website last year. I used a fairly common search keyword phrase to find a birthday party magician in Dallas. With previous searches my site had been on the first 3 pages, and I generally felt that was acceptable.
So here I was reviewing the google page for my search, and there were about 3 or more pages for one particular magician, and one that I didn’t know. It seems he had several listings on the first page, and I had none. No sweat, I thought to myself. On to page two. Still no MrGoodfriend, and still a few more of the mysterymagicman listings. Hmmm… on to page 3. Wash, rinse, repeat. No MrGoodfriend, yes mysterymagicman. Now I’m a little miffed. Page 4, 5, 6… Okay, now I’m beginning to get annoyed. Pages 7 through 12 provide no relief to my growing anxiety. Finally, page 13. There’s MrGoodfriend’s omagic.com page listing.
I realized what the issue was. I had set up my web site years ago. It had been left on auto-pilot. I had done some minor tweaking on occasion. I was sure it was “optimized”. I had meta tags and such appropriately on the page. I had nice images and content. In other words, I did some on-page optimization, but dreadfully little off-page steps.
I looked at mystermagicman’s pages, and started imitating what he was doing. I increased my work on the off-page optimization. I also revisited my on-page optimization, and began using some webmaster tools to see what problems my site might create for search engines. I realized my site had some slow loading pages. I did some cascading style sheet tweaks (.css) and voila! I cut the page load time in half! As a side benefit I learned a great deal about cascading style sheets.
Next I tackled the social marketing aspects. I tweeted, facebooked, tumbled, pinned, and stumbled. I also requested my customers to provide some reviews. Six weeks later, I’m on the first page of google for the same search.
So with this lesson in hand, I have joined with a family member who owns eKrum Online Marketing Services, and we have developed a system for niche marketing online. Let me know if you ever want to go from page 13 to page 1 in six weeks. I think I can help you out.
About the Author
Derrel Allen is a technical adviser for a Fortune 100 company, a professional magician, and a dynamic online marketng expert. Visit his website for party magician:
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